Yas Island Abu Dhabi witnesses 25% YoY growth in visitation from European markets

Experience Hub, the trade and promotion arm of one of the world’s fastest growing leisure and entertainment destinations, Yas Island Abu Dhabi, is participating at World Travel Market (WTM) 2019 from 4-6 November, highlighting its value proposition to industry players and showcasing the Island’s growing portfolio of attractions.

Experience Hub has contributed to a 25% rise in Yas Island’s theme park visitation from the European markets compared to 2018, with UK and Russia particularly reporting 38% and 41% growth respectively.

Yas Island’s expanding portfolio of attractions is expected to continue driving the growth trend in visitation from key European markets. In 2018, the destination enjoyed the successful opening of Warner Bros. World Abu Dhabi and later this month, Yas Island will debut CLYMB Abu Dhabi. The highly-anticipated sporting attraction caters to the adventurous at heart and will feature the world’s tallest indoor climbing wall and largest indoor skydiving chamber, complementing Yas Island’s other unrivalled attractions and experiences, which include one-of-a-kind theme parks, world-class shopping and dining, a links golf course, and thrilling water and motor sports.

Additionally, in 2020, Yas Island will unveil Yas Bay, Abu Dhabi’s newest lifestyle and entertainment offering, which will feature a an 18,000 capacity indoor multi-purpose arena as well as The Waterfront, which will incorporate two “world-class hotels”, a beach club, 37 cafes and restaurants as well as 19 retail outlets.

As part of its ongoing aim to connect international markets with Yas Island, earlier this year Experience Hub launched a destination training and certification programme, ‘Yas Expert,’ an online program available to travel agents that equips them to become in-market destination experts. With more than 2,300 registrants to date, the programme ensures that partners receive the training and support needed to enhance their own product offering.

Experience Hub will be present as part of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) in the Middle East Hall at stands ME 200, 201, and 205. Recognised as one of the premier tourism events globally, World Travel Market is a meeting point for pioneers of tourism and travel, tourism makers and as well as to international travel and trade media.