WPR, the Midlands’ largest PR agency by revenue, will be tasked with designing and tailoring national media content, to increase awareness of the Staffordshire-based theme park, resort and zoo, including Thomas Land, among families and drive consumers to the 280-acre site.
WPR will create big-hitting campaigns that keep families at the core, ensuring that the park’s recently expanded Thomas Land, with its 25 Thomas & Friends – themed rides and attractions, continues to play a central role in attracting consumers to Drayton Manor Park.
Jane Ainsworth, managing director at WPR, said: “Drayton Manor Park has long prided itself on being the UK’s best family day out, and we’re thrilled to be working to bolster its presence among current and new generations of theme park lovers.
“Having worked with the likes of Beaverbrooks, Tesco and Volvo, we know what it takes to drive awareness among a nationwide audience. We are well placed to deploy our 27 years of agency experience to encourage consumers to visit the theme park throughout the year.”
Commenting on the appointment, Alexa Hickling, director of sales and marketing, at Drayton Manor Park, said: “We wanted an agency that could explore new and innovative ways to drive nationwide awareness of our family-friendly days out. WPR’s extensive experience in delivering creative, brand-building campaigns and developing content made them the perfect choice.
“We already attract over a million visitors every year, with WPR’s help we aim to reaffirm our position as the nation’s best day out, while attracting more families through our doors.”
WPR’s appointment by Drayton Manor Park follows the agency having been awarded seven golds at the CIPR Midlands PRide Awards.