WhiteWater and Holovis announced an exclusive new strategic partnership between their two companies ahead of IAAPA.
Holovis has been exploring for some time how to enter the water park sector and WhiteWater has been looking for an innovative technology partner to further enhance its position as the world’s leading water park company.
Geoff Chutter President and CEO of WhiteWater commented: “This is a very significant step for us. Our plans for taking water-based experiences to the next level are developing rapidly, so we sought to bring onboard a company that could keep up with our innovation roadmap, adding significant value, both creatively and technologically to the ideas we want to bring to market. Our engagement and subsequent discussions with Holovis quickly convinced us these were the go-to guys to help deliver new kinds of experiences.”
The two companies will be bringing exciting, transformative products to market over the next 12 months with projects already earmarked to include new WhiteWater/Holovis turnkey solutions.
Stuart Hetherington CEO of Holovis added: “We are thrilled to have secured WhiteWater as an exclusive partner in this space. Their track record is second to none and their first to market approach around developing new attraction experiences fits exactly with our own innovation pipeline.”
Being in water is already an immersive experience. With Holovis and WhiteWater working together that definition is going to be stretched and intensified in ways guests will hardly believe.