When asked what Severn Lamb does, managing director, Patrick Severn Lamb says, ‘We move people’. It’s a simple, but intriguing response which paves the way for a conversation about how this 70 year old company blends technology with tradition to create experiences that last a lifetime. Becci Knowles reports.
Severn Lamb has worked with a number of high profile parks and attractions in its rich 70 year history – Drayton Manor Park, Longleat, The American Adventure Park and West Midlands Safari Park, The Walt Disney organisation, PortaVentura to name just a few. And while many companies see repeat custom as a measure of success, what’s interesting about Severn Lamb, is that the opposite is true.