Animalive, the British developer of live interactive theatres, is to roll out its Chatterbox Mini product to three more Sea Life centres in the UK following a successful trial in Brighton.
Sea Life guests in Birmingham, Weymouth and Scarborough will be able to have live conversations with Kiah, an animated turtle developed especially for operator Merlin Entertainments. The system works using motion capture, real time animation rendering software and video recoding/mixing hardware.
The original trial in Brighton was carried out last year under the direction general manager Max Levsiton, with the goal of entertaining guests while increasing awareness of Sea Life’s environmental efforts.
“Not everyone will read a leaflet or poster, and certainly not children,” notes Leviston. “When their favourite cartoon character tells them the difference they can make by recycling rubbish or being more efficient with energy they listen and take it all on board.”
Animalive worked together with the Sea Life team to produce a variety of custom characters together with their back-stories and an interactive quiz. Sea Life currently has no mascot. If successful at the UK locations, the system could be rolled out to a further nine Sea Life outlets overseas.