Triotech, a world leader in interactive entertainment, has announced the appointment of Eric Beauregard, vice president global sales & marketing to MENALAC’s Board. The Middle East, North Africa Leisure & Attraction Council was established in 2016 and aims to promote the development and commercial success of the attractions, entertainment, and leisure industry. It provides educational programmes, networking opportunity and trends resources to its members.
“Joining MENALAC’s board is a great recognition. I am looking forward to the opportunity to interact with key players and contribute to the industry development in this dynamic region”, commented Eric Beauregard, VP global sales & marketing at Triotech.
Triotech has been active in the region for over 15 years. The company has products deployed in several countries from the United Arab Emirates, Saudi Arabia, and most of the Gulf Countries as well as North Africa and Lebanon, among others. For several years, Triotech’s main partner in the region has been Amusement Services International (ASI). Recently, a specific plan to service the large entertainment projects opening in the region such as in Saudi Arabia and other countries has been put in place by Triotech and ASI. The two entities continue to work together to bring high ROI attractions that also provide a superior guest experience.