The TiLE (Trends in Leisure and Entertainment) conference makes a comeback of sorts this month with a two-day event addressing how to create and market attractions in Poland and Central Europe. This, the second TiLEZone Poland event, takes place in the city of Lódz on Tuesday and Wednesday, September 23/24.
A former industrial city, Lódz is fast becoming a centre for culture and entertainment, with new tourist and entertainment attractions being developed all the time. Indeed, the old industrial quarter has been converted into an art, exhibition, entertainment and shopping district called Manufaktura. Famous also for its film school, Lódz is often called “the city of four cultures” because of the Polish, Jewish, Russian and German communities that live there. Here’s a run-down of what delegates can expect at the second TiLEZone Poland:
TUESDAY, SEPTEMBER 23
0930-0945: Welcome and Opening Remarks. Including contributions from the City of Lodz, Marek Pisarski from Park Minatur/Atrakcje magazine and Richard Curtis of TiLE organiser Andrich International.
0945: Attractions and Developments Throughout The World. A panel comprising Alex Lemmens of BRC Imagination Arts, Jeroen Nijpels of the JN Entertainment & Leisure Consultancy and Marek Pisarski will discuss how ideas from around the world can be integrated into attractions in Central Europe.
1030: Natural History Museum London. Mike Sarna, head of interpretation, will discuss some of the museum’s exhibitions, including Amazing Butterflies, The Vault, Ice Station Antartica and Dino Jaws, highlighting ways experiences can be tailored to any audience or museum.
1115: The Tender Process for Science Centres and Leisure Attractions in Central Europe. With Jan Burgmans from Bruns in The Netherlands.
1140: Manufaktura and Other Projects in Poland. With Joao Xavier, director of property management for Apsys Polska.
1205: Funding of Large-scale Capital Projects in Poland. A case study of a major new development in Warsaw.
After lunch there will be a workshop session examining how to project manage an attraction from the initial idea through to opening, while in the evening a TiLEzone Party will take place at Manufaktura.
WEDNESDAY, SEPTEMBER 24
On the second day, there will be presentations from attractions and developers of new attractions in the Lódz region. Speakers from the first day, and possibly others, will be invited to contribute their thoughts and comments.
TiLEZone Poland takes place at Lódz City Hall. Another TiLEZone is planned for the spring in London. For more details, or to book your place at the event in Lódz, see www.tileweb.org