Kuwait City-based FEC Tekzone, located in Avenues Mall, has been awarded ‘Best New Concept Interior Design for a Leisure Facility’ at the MENALAC Awards Gala 2020, which took place online earlier this week.
Tekzone was the final winner out of 4 nominees (and several hundred FEC’s) in the MENA region.
KCC’s CEO Yannick Maes said: “The theme and atmosphere of the project is extremely adaptable and can be changed in the blink of an eye. One moment you are exploring an underwater reef while seconds later you are in the center of a jungle. This has been accomplished by using projection and over 100 LED screens with overflowing content creating a unique vivid world. Like this, every visit brings a new experience!
“After our design award for the Smurfs Theme Park in Shanghai, 3 weeks ago, it’s great to receive this design award in another part of the globe. It shows the versatility of KCC Entertainment Design and ability to adapt our design approach to the local market (and the competition).” says CEO Yannick Maes.
Coming next to Tekzone is a newly developed system to ‘gamify’ the visitor experience. Visitors can interact with almost all attractions, making their visit more immersive and personalized. Through these interactions the visitors’ “avatar” collects points and level ups and redeem rewards.
“This approach has led to an incredible increase in returning visitors. We expected this when creating the concept and designing the location, but not on this magnitude.” said Yannick. “KCC was the design & build partner for Alshaya for this first Tekzone and we’d like to congratulate the Alshaya team as well. We had an amazing cooperation which is now continued in 2 new locations of TEKZONE opening doors in 2021.”