4Kids Entertainment and Mirage Studios have approved the first-ever theme park ride based around the Teenage Mutant Ninja Turtles property, which is “shell-ebrating” its 25th anniversary this year.
The new attraction, which will open in two years’ time, will be a 4D dark ride offering guests an exhilarating, multi-sensory experience. The ride will be part of a new indoor theme park being developed by SciFanta in Incheon, South Korea, scheduled to open in April 2011.
4Kids and Mirage have already staged a successful programme of mall tours and character shows in the United States and will partner on the new project in Korea with 3DBA and Falcon’s Treehouse (FTH).
“These companies are recognised leaders in bringing immersive and interactive experiences to fruition all over the world,” notes Al Kahn, chairman and CEO of 4Kids Entertainment. “With state of the art technologies and unique products, no one is better suited to bring the 4Kids’ properties and television shows to life.”
“Teenage Mutant Ninja Turtles is a classic brand that has broad appeal and is much loved by children and parents alike, providing the perfect opportunity for increased marketability,” adds 3DBA’s Roger Houben. “Our partnership with 4Kids fits the current market trend for heritage brand themed attractions and initial responses to the concept have been very positive.”