Could the Singapore Flyer become the Singapore Eye?
The operator of the world’s tallest observation wheel, Singapore Flyer Pte Ltd, was put into receivership at the end of May. Since then Merlin Entertainments’ managing director of Midway Attractions Glenn Earlam has told BBC News that: “We continue to be interested in the Singapore Flyer.” Were the attraction giant to take over the 165m-tall wheel, it would almost certainly rebrand it as the Singapore Eye, in keeping with its other observation experiences around the world including the London Eye.
Opened in 2008 overlooking the city’s Marina Bay, the Singapore Flyer is surrounded by more high buildings and lookouts than is the case in London, including observation decks such as 1-Altitude and the Marina Bay Sands Skypark.
In 2011, the Flyer’s operators added an interactive gallery called Journey of Dreams to enhance the guest experience. Visitors can also take advantage of premium packages such as a Sky Dining experience with a butler, High-Tea Flight, and various drinks packages including a Singapore Sling and Champagne Flight.
“The giant wheel combines the evergreen appeal of a Ferris Wheel with the timeless draw of an iconic observation platform,” a Flyer spokeperson tells Park World. “We believe that Singapore Flyer is a must-see attraction in Singapore and that there will always be people to visit us and see what we can offer them.”
The accounting firm Ferrier Hodgson is reported to be seeking new investors for the attraction, which also includes a small shopping mall-style development around its base. Such space would be attractive to Merlin Entertainments for it to add one of its “Midway” attractions such as Madame Tussauds or Sea Life, which it often “clusters” together at its various sites.