Scruffy Dog Creative Group has appointed Sophie Liu as the new head of marketing Asia and client development manager.
Liu, who is based in Shanghai, previously worked for Premier Rides as the head of marketing and communication at Center of American States, where she was responsible for all entertainment related projects including themed entertainment projects in China.
Liu’s impressive educational CV includes MA of Advertising from Michigan State University and BA of Economics from Shanghai University.
One of her biggest achievements is accomplishing the ‘Amazing Shanghai’ week held at Rockefeller Center in New York in 2013, where she promoted the city of Shanghai’s image to over 350,000 daily visitors.
Liu will play a key role in meeting the company’s plans to develop and build on their already successful foundation into the Asian Marketplace.
Scruffy Dog’s CEO Joe Bright said, “We have already had a great deal of success in short period of time in Asia. By appointing Sophie, we now have a local representative for this region to enhance our service to clients, allowing us to expand our brand, team and increase opportunities for our creative services in the future”
As well as developing new business, Liu will be solely responsible for the overall marketing strategy for this region.