How do you create successful and engaging guest experiences? Found out from the masters of their trade at this September’s SATE (Storytelling/Architecture/Technology/Experience) conference at Disneyland Paris.
UPDATE JULY 2012: The full speaker programme can now be seen here.
Organised by the TEA (Themed Entertainment Association), SATE 2012 follows separate events last year in North America and Europe, and promises a stellar international line-up of speakers. Charing the three-day event will be industry visionaries Yves Pépin (ex-ECA2) and Joe Rohde (Disney).
The theme for the conference is “Cultural Diversity in Creating Successful Guest Experiences: Obstacle or Opportunity?” Whether dealing with theme parks, museum exhibits, live events or corporate “brand lands,” the clients, the creative team and, most importantly, the guests and visitors are often highly diverse in culture and background. Speakers and delegates will explore and illuminate key issues related to working in the diverse global market, both in the conference sessions and many networking opportunities.
More details on the event, travel information etc, can be found here.