Kids’ brand is a dark ride ‘natural’
Sally Corporation has signed an agreement with Scholastic Media to design and market interactive dark ride attractions based on the scary but funny kids’ franchise Goosebumps. The company is due to showcase two Goosebumps ride concepts during the imminent IAAPA Attractions Expo in Orlando.
“The Goosebumps concept is absolutely a natural for dark rides,” says Sally CEO John Wood. A global brand with more than 350 million books sold in over 32 languages, Goosebumps also boasts its own TV show on Cartoon Network, strong video sales and a high traffic website.