Ripley’s Believe It or Not! is reenergising its history with a two-year touring, digital content, and publishing partnership with action sports entertainment brand Nitro Circus.
As a category exclusive partner, Ripley’s Believe It or Not! will be featured throughout Nitro Circus’ live shows and the Nitro World Games. Utilizing athlete ambassadors, the two brands will collaborate on original digital content and engaging experiences. As part of this agreement, Ripley Publishing also becomes the exclusive publisher for Nitro Circus, releasing its first title in Spring 2019.
“Both global family entertainment brands, Nitro Circus and Ripley’s strive to make the unbelievable believable. It’s this passion and common thread that makes for a perfect partnership,” said Amanda Joiner, Ripley’s senior director of publishing and licensing.
“Nitro fans can expect a truly unique partnership between two like-minded brands. There couldn’t be a better strategic alignment, and we are excited to bring the partnership to life across the globe through live event experiences, content, and a number of publishing projects,” said Brett Clarke, Nitro Circus’ chief commercial officer.