Theme Park, Amusement Park and Attractions Industry News

Popular Dungeon attractions launch scent range for lockdown fun

The Edinburgh Dungeon, The York Dungeon and The Blackpool Tower Dungeon have joined forces with themed smell company AromaPrime to launch a scent collection for fans unable to visit during lockdown.

The famous Dungeon attractions are known for taking guests on walking tours through history, with elaborate sets, sounds and larger-than-life characters. Putrid pongs also play a big role in bringing the past to life, and these are specially crafted by AromaPrime for authentic, historical atmospheres. AromaPrime also creates smells for the likes of Alton Towers, Thorpe Park, Madame Tussauds and Sea Life aquariums.

With the country’s attractions closed to help prevent the spread of coronavirus, enthusiasts have been rushing to order AromaPrime smells and transport themselves back to happy memories of their favourite days out. Following popular demand from super-fans, the Dungeons in Edinburgh, York and Blackpool are now pleased to make their unique pongs available for the first time ever, with each one based on scenes such as The Witch Trial, The Anatomy Theatre and Castle Ghosts! The Courtroom aroma, from one of the Dungeons’ funniest scenes, carries the rich air of the judge’s whisky!

Liam R. Findlay, Attractions Consultant at AromaPrime, says:

“With everyone stuck at home, there has been a huge trend in people buying fun smells from their favourite attractions. Smells (pleasant or not) that we associate with happy times have the immense power to trigger positive emotions and nostalgia in our brains, which is beneficial during this challenging period. AromaPrime has received multiple requests from die-hard Dungeon fans about these memorable smells—we are thrilled to finally make them available, allowing fans to own a real piece of the Dungeon experience that they can keep forever.

“Some parents have also ordered our authentic historical smells to make home schooling more engaging for their children. We are sure the Dungeon aromas will be a fun addition to these lessons!”

 Kathryn Angel, General Manager at The Edinburgh Dungeon, says:

“We are really pleased to be working in partnership with AromaPrime, whose atmospheric scents we have used for many years. It’s great we are now able to transform the Dungeon experience and bring it into people’s homes for fun, escapism or even to aid learning.”

The brand new scent range is now available in AromaPrime’s online Theme Park Fan Collection, which also includes authentic smells from Thorpe Park. https://aromaprime.com/museums-attractions-aromas/theme-park-fan-collection/

Popular YouTubers CoasterBot, Jack Silkstone and The Drop podcast have all reviewed this range on YouTube. Watch CoasterBot’s review here https://youtu.be/facvCeWwV5Y and look forward to the other videos in the coming days. Dungeon super-fan Amy was also sent these unique pongs to give her verdict: https://youtu.be/H6C7AdMqwXU

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