Leading digital content creation and distribution partner for visitor destinations, Picsolve, has announced a new partnership with 360 CHICAGO Observation Deck. Situated 1,000ft above the city and overlooking Lake Michigan, the observation deck offers visitors 360-degree panoramic views of a unique city.
Continuing Picsolve’s US expansion, the win grows Picsolve’s observatory portfolio to six, with other key tourist hotspots including One World Observatory, Eiffel Tower Las Vegas and One Liberty Observatory Deck.
The partnership will see Picsolve’s green screen technology installed at the entrance of 360 CHICAGO Observation Deck, where visitors can choose from a range of seasonally updated content and immediately share images of their view 1,000ft above the world renowned Magnificent Mile and Chicago’s famed skyline. The deal will also include roaming photographers that capture visitors as they test their nerve on TILT – Chicago’s highest thrill ride which tilts the bravest visitors over Michigan Avenue from the 94th floor via an enclosed moving platform.
“The substantial growth and sector diversification we’ve seen in the US is testament to our hard work in building mutually beneficial partnerships and delivering on our promise to customers time and time again,” said Cliff David, Picsolve North American president. “We’re delighted to be providing our innovative imaging technology, so that more visitors are able to capture and share the stunning views they experience when they visit this iconic attraction.”