Paultons Park partners with Attractions.io to become the first UK park to offer in-app ticketing

Paultons Park, the UK-based family theme park that’s home to over 70 attractions including Peppa Pig World, has become the first park in the UK to offer its guests access to their tickets from its mobile app.

Those visiting Paultons Park have had the ability to order tickets online and download them as a PDF for many years, but now, for the very first time, guests can store copies of their tickets and passes inside a digital wallet that sits within the Paultons Park app.

The app, powered by Attractions.io, allows guests to look up their tickets using their booking details or scan them in using their device’s camera if they already have physical copies. Visitors to the park can then present the tickets in-app, scanning them at the turnstiles to gain entry.

Rob Griffiths, Head of Marketing at Paultons Park, said: “In-app ticketing has been part of our digital guest journey vision for a number of years now, so we’re delighted to have made it a reality. It’s something that makes visiting Paultons even easier for our guests, and the initial uptake has demonstrated just how highly our customers value the convenience of a fully digital ticketing experience.”

Attractions.io recently rolled out their mobile app platform to six Legoland sites across the globe, and in June they completed their first Italian deployment at Gardaland. The technology already serves millions of guests each year at theme parks, zoos and resorts.

“We know that the experience guests want, and increasingly expect, doesn’t involve waiting in line for 20 minutes to collect a piece of paper so that you can enter an attraction,” said Mark Locker, Attractions.io CEO.

“Not only that, but with the rise of mobile computing, fewer guests are able to print tickets at home. By bringing tickets into a branded park app, we can give guests the best possible digital ticketing experience while providing operators with sophisticated ways to engage with their guests and drive incremental revenue.”