Parques Reunidos has partnered with Discovery Communications to develop themed entertainment centers in North America, Western Europe, and Asia-Pacific. The integrated indoor entertainment centers’ will include interactive entertainment facilities, state-of-the-art rides, dining area, and a retail store. This partnership will consist of approximately 10 family-friendly centers, experiences that will give consumers the opportunity touch, feel and live the brands they love.
These entertainment centers, of approximately 5,000 square meters, will be themed around topics like nature, space, the oceans, and adventure and will allow visitors to interact with their favorite Discovery brands on a much deeper level through inspired destinations that capture the spirit of adventure and the thrill of exploration.
Fernando Eiroa, CEO of Parques Reunidos commented: “This partnership with Discovery represents a unique opportunity to create innovative family-friendly, educational experiences. Discovery’s mission to entertain and enlighten people about the world around them makes the perfect match with Parques Reunidos as we deliver engaging entertainment experiences for all.”