Parques Reunidos has opened the first European Nickelodeon Adventure park, located at Thader Shopping Center in Murcia, which belongs to Merlin Properties.
Extending over 5,000 square metres, the centre is designed to take visitors on a family adventure, and is divided into different areas devoted to the most famous Nickelodeon characters.
It will feature SpongeBob’s Boating School Blast; a specific Paw Patrol area including Paw Patrol Fire Engine and Paw Patrol Control Tower; different areas dedicated to Dora the Explorer, The Rugrats, The Fairly OddParents, as well as an animated adventure course themed after The Teenage Mutant Ninja Turtles, where children will enjoy routes through tunnels and over climbing walls.
According to Parques Reunidos, the development of Indoor Entertainment Centers (IECs) located both in shopping malls and in iconic urban locations, is one of its main growth strategies because it contributes to income stability by reducing weather-related seasonality.
“The arrival of Nickelodeon Adventure to Thader reflects Merlin’s investment on innovation and on front-line Retail, while also strengthening this mall’s image as an entertainment and shopping destination within the Murcia region and all its surrounding areas. Nickelodeon Adventure combines Merlin’s current plans for the future: Entertainment, Education, and improving Client Experience, all happening simultaneously in a space designed to meet an increasingly demanding audience who are looking for new entertainment concepts,” said Merlin Properties’ CEO, Ismael Clemente.