ParadropVR City Flyer announced as MAPIC Awards finalist

ParadropVR City Flyer has been shortlisted as a finalist for Best Leisure Concept in the 2019 MAPIC Awards, a standard of excellence that reward the retail real estate industry’s brightest and best retailers and projects.

Developed by Frontgrid Ltd, ParadropVR City Flyer is an innovative immersive attraction, designed to help leading retail and leisure destinations increase revenue and footfall by offering a unique, fun and share-worthy experience to guests.

The world-first ParadropVR City Flyer attraction opened at King Power Mahanakhon in Bangkok in July, where it has received outstanding feedback from visitors. The installation – branded Mahanakhon SkyRides – puts each guest at the heart of a unique immersive adventure, flying around one of the world’s most exciting and vibrant cities in a thrilling virtual reality game.

The MAPIC awards jury panel composed of top experts from the retail real estate industry met in Paris last week to review the entries and shortlist the finalists in each category, with ParadropVR™️ City Flyer being selected from a high number of projects to make the final shortlist for the Best Leisure Concept award.

Matt Wells, CEO of Frontgrid Ltd, said: “We’re delighted that ParadropVR™️ City Flyer has been selected as a finalist for Leisure Concept of the Year in the 2019 MAPIC Awards. Our first installation at King Power Mahanakhon has been a resounding success, both in terms of guest satisfaction and initial results.”

“As a premium, interactive experience with great pulling power, ParadropVR™️ City Flyer has huge potential to help leisure and retail destinations attract new visitors by offering a unique, innovative and highly shareable experience to guests. It’s great to see innovation in this sector being recognised – I hope the MAPIC judges and delegates vote for ParadropVR™️ City Flyer when the final judging takes place!”

Marc Begassat, Managing Director at King Power Mahanakhon said: “We are truly delighted to be the first in the world to offer this unique experience at our iconic landmark destination. Mahanakhon SkyRides adds a new element of adventure and excitement that complements the range of premium leisure and retail activities at King Power Mahanakhon.”