Nine new Angry Birds family entertainment centres will open in China following a deal between Rovio Entertainment and the Guogou Group. The first will be located in the province of Anhui, with the remainder set to follow over the next four years.
‘‘China is an extremely important market for us and we’re constantly looking for ways to provide innovative fan experiences by bridging the digital with the physical,” says Pekka Rantala, chief commercial officer for Rovio Entertainment. “Through this partnership, we not only achieve that, but we set a strong foot in one of the world’s fastest growing theme park markets with a key player in the industry.”
‘‘We are proud of being in a partnership that will drive the entertainment park industry in China with a customer experience not seen before, by extending the popular Angry Birds brand from online to offline interactive experiences.’’ adds Guogou Group chairman Qihong Yuan.
The first Angry Birds Activity Park in Asia opened recently at Johor Baru City Centre mall in Malaysia.