New Rembrandt experience opens in Amsterdam
On 19 June, a new Rembrandt museum will open in het heart of Amsterdam: Rembrandts Amsterdam. In the museum, visitors step into a reconstruction of Rembrandt’s studio in his final and lost home. Then, within approximately 25 minutes, visitors are immersed into 17th-century Amsterdam: Rembrandt’s Amsterdam, through state-of-the-art video projections and special effects. At the end of the experience, visitors receive a complimentary map with a walking route through the city. The map shows locations that have a relationship with Rembrandt, such as the homes of his clients and the places he lived.
After Rembrandt went bankrupt, he lost all his possessions, including his ‘Rembrandthuis’ on the Jodenbreestraat. He was forced to move to a smaller home in the ‘Jordaan’ neighbourhood, on the Rozengracht at no. 184. This is where Rembrandt made his iconic ‘last works’. These paintings had a different style from his earlier work and contradicted the refined, detailed painting style that was popular at the time. In Rembrandts Amsterdam, visitors step into a reconstruction of this lost studio. Here, they meet Rembrandt’s wife Hendrickje, son Titus and daughter Cornelia. Then, they embark on a journey through the highlights of Rembrandt’s life and his relationship with the city. The initiators, Martin Poiesz and Simeon van Tellingen, explain: “We hope that with our museum we can make a new group of visitors enthusiastic about the story of Rembrandt. The techniques we use are different from those you can find in a regular museum and more comparable to a theater. We tell a story with music and voice actors, light, image, scent and special effects. In this way, you experience art and culture in a completely different way. It was a challenge to design and build this attraction during the Covid-19 pandemic, but I think we managed to create a museum experience with high regard to safety, is timeless, and is captivating and enchanting for the visitors.” The museum is located next to Hard Rock Café and Wagamama; Weteringschans 2.
Tickets with time slots can be booked through www.rembrandtsamsterdam.com.