Movie Park Germany received the renowned industry award for brand management in the “Excellent Brands: Tourism” category at this year’s German Brand Awards. The park also obtained a special mention in the “Service Brand of the Year” category. The German Brand Award is the highest award for successful brand management in Germany and this year again received a great international response with around 1,200 submissions from 14 countries.
“The entire team of Movie Park Germany is very pleased about the award”, said marketing director Manuel Prossotowicz. “We are proud that we were able to convince the experts with a young, creative and credible brand management in a strong competitive environment. It is an honour for us to receive the German Brand Award for excellent brand management based on our strategic reorientation as a movie and amusement park for the whole family.”
In the “Excellent Brands” category, the best product and corporate brands within an industry received an award. Movie Park Germany was able to come out on top in the tourism sector and convinced the jury with its movie and family concept. Criteria for the evaluation of the jury, which consisted of a panel of experts from brand management and brand science, included brand impact, target group relevance, sustainability, and growth.
The German Brand Award was presented for the fifth time this year. The initiator of the brand award is the German Design Council, which was founded in 1953 on the initiative of the German Bundestag. With the German Brand Award, the German Design Council and the German Brand Institute honour successful brands, consistent brand management and sustainable campaigns and marketing projects. For more than 60 years, the foundation has pursued the goal of promoting the competitiveness of companies internationally.
“Hollywood-style movie action and family fun are integral components of our DNA. As part of our quality strategy, we have also placed great emphasis in recent years on combining both and enabling families a great day out in Hollywood in Germany,” said Manuel Prossotowicz. “We would like to continue on this path in the future with new fresh ideas and are looking forward to the next exciting experiences and challenges waiting for Movie Park Germany.”
In keeping with this, the park was also awarded a number of family-friendly quality seals in 2019, inclusing again being given a Gold rating (No. 1 in amusement parks) by Welt am Sonntag and Service Value. In Focus Money’s major Germany test, the park was voted among “Germany’s best amusement and theme parks” and was also awarded the title as one of “Germany’s best amusement parks” by stern magazine.