As part of its re-opening strategy, Merlin Entertainments is to donate 30,000 tickets to Emergency Service and frontline essential support workers who have worked throughout the pandemic in the UK, across Asia, North America and Australia and New Zealand in a new initiative called ‘The Big Merlin Thank You’.
In the UK, the majority of the 10,000 tickets will be made available via the free platform ‘Blue Light Tickets’, a new initiative where UK frontline workers can register to secure free tickets for venues and events, with tickets donated by Merlin and other venues, stadiums, clubs, promoters and event industry experts from across the UK.
Pioneered by Blue Light Card, the UK’s number one discount service for emergency services, NHS, social care workers and armed forces, the scheme already has a number of high-profile supporters alongside Merlin, who are donating free tickets for sporting, music and leisure days out. NHS, social care and emergency services workers are encouraged to register for free online as soon as possible, to receive early bird access to the first round of free ticket allocations.
Will Campbell-Lamerton, Partnerships and Operations Manager at Blue Light Tickets said: “In these difficult times, we have been blown away by Merlin’s generosity. We know that free tickets to leisure days out will spread the message of ‘thank you’ to NHS, healthcare and emergency service workers, who’ve shown superhero strength and dedication in recent months. For those who haven’t been able to spend much time with their families during the COVID-19 lockdown, either as a result of long working hours or social distancing, we hope that a free day out at a Merlin resort/attraction will give some respite to those who need it most.”
The Blue Light Tickets have been donated via Merlin’s dedicated charity arm Merlin’s Magic Wand which was established by Merlin to offer support and days out for children and families facing challenges of serious illness, disability or adversity around the world. The charity will be allocating tickets across the majority of its UK sites offering NHS, emergency workers and frontline staff a chance to take their families out for the day, spend quality time together and have some well-deserved fun. Days out will be offered across a range of their UK attractions including Alton Towers, Chessington World of Adventures, LEGOLAND Windsor, Thorpe Park, The Bear Grylls Adventure and some Madame Tussauds and SEA LIFE Centres.
Merlin Entertainments established charity Merlin’s Magic Wand Charity Head, Sandra Hazel added: “We would like to say a Big Merlin Thank You to the emergency and essential frontline workers who have played a vital role in the UK’s response to the pandemic. Their dedication and tireless effort is hugely appreciated by the whole nation, and we are delighted to be able to offer them a fun day out through the Blue Light Card