“Mario Kart: Bowser’s Challenge” is set to open in SUPER NINTENDO WORLD at Universal Studios Hollywood in early 2023.
The highly-anticipated opening of SUPER NINTENDO WORLD at Universal Studios Hollywood represents the first SUPER NINTENDO WORLD to debut in the United States, designed to transport theme park guests and Nintendo fans into the world of Mario, Luigi and Princess Peach to be part of the Mushroom Kingdom.
Guests will access SUPER NINTENDO WORLD via the Warp Pipe to enter the land where they will find the Mario Kart: Bowser’s Challenge ride located within Bowser’s Castle. This innovative achievement will propel guests into a multi-dimensional experience that recreates iconic environments from the Mario Kart games and where no two races are alike. The interactive ride fuses augmented reality with projection mapping technology, and actual set pieces along a moving ride track.
The ride is a multi-sensory cornucopia of colour, sound and movement that invites guests to navigate familiar environs through the creative use and integration of head mounted augmented reality (AR) goggles—a key point of differentiation that distinguishes this ride from other theme park attractions.
From the depths of the dungeon within Bowser’s Castle, guests will climb aboard stadium-style, four-seat Mario Kart vehicles inspired by the video game, put on their AR goggles …and then with a 3-2-1 GO! signal from Lakitu, they will be off to the races.
The premise is simple but equally inspiring and challenging and will appeal to guests of all ages regardless of gaming experience. As part of Team Mario, guests will steer through courses underwater and in the clouds to compete for the Golden Cup while collecting coins to defeat Team Bowser and win.
Universal Studios Hollywood and guests continue the countdown to the land’s early 2023 opening with the Feature Presentation retail store. The store is well stocked with SUPER NINTENDO WORLD merchandise such as Mario and Luigi themed apparel and iconic character hats and a selection of plush characters, including Mario, Luigi, Yoshi and Bowser.