Theme Park, Amusement Park and Attractions Industry News
   

Magic Memories enter partnership with Beyond theLens! Family Fun

Magic Memories has announced a new partnership with Beyond theLens! Family Fun to provide guests with what it calls “the ultimate ‘selfie’ experience”. The agreement allows this interactive attraction to manage the high engagement memory making services in-house, powered by Magic Memories technology platform, product development, technical and customer support.
 
Beyond the Lens!, which has also recently opened in Branson, Missouri, allows guests to capture the excitement of their visit through Magic Memories selfie kiosk experiences. Positioned in interactive exhibit locations, guests can insert themselves into some of the most iconic images from recent history.
 
Guests can easily access the selfies straight to their mobile phone using the Magic Memories’ mobile platform, MyMemories, and instantly share their experiences with friends and family on social media. To maximise this experience, visitors to the attraction are given the opportunity to purchase VIP tickets which includes unlimited access to their digital content, plus discounts on any printed photo products.
 
Beyond the Lens! Family Fun is a unique attraction that focuses on bringing past and present iconic pop culture moments to life for its audience. With so many fun touch points throughout the attraction, there was a clear opportunity to create an enhanced customer experience through our interactive selfie kiosks,” said Magic Memories’ CEO, Chris Warhurst.
 
He continued: “Our significant investment in product and technology allowed us to design a completely integrated mobile first experience for all guests. As a result we are seeing very high participation in the memory making experience. All guests are creating hugely desirable,Instagrammable’ stories which can be viewed and shared instantly via social media.”  
 
Robin Turner, owner, Beyond The Lens! said: “By working closely with Magic Memories, we were able to design a very engaging experience including nine new self-activated selfie kiosks all linked to a mobile platform. Nearly all of our guests are choosing the VIP experience which proves the value guests place on personalising a large selection of engaging content. We have also managed to reduce the amount of staff needed to operate the technology, meaning we are continuing to see a rise in commercial value. Beyond that, our guests now have the opportunity to take control of capturing their own memories of a unique and experiential day out. 
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