Entertainment One have announced a new agreement with Italian theme park, Leolandia, for the world’s first PJ Masks themed attraction based on its animated preschool TV property.
Development is underway for a new area dedicated to PJ Masks’ trio of heroes at the theme park based just outside Milan. The area will feature the characters’ hideout, and the exclusive multi-year agreement will mark the brand’s entrance into the theme park arena when it opens its doors to the public in 2019 and extends the partnership between eOne and Leonlandia. This partnership follows a previous collaboration on the Il Mondo di Peppa Pig in 2014.
“PJ Masks has rapidly soared in popularity to become one of the leading preschool properties in Italy, so a dedicated themed attraction is the obvious next step in the incredible trajectory of this much-loved children’s brand,” said eOne’s Andrew Carley. “The significant investment that Leolandia is making underlines our own strategy of building the brand for the long term and we’re delighted to be partnering with them to bring the show to life. The combination of this new attraction and two new series in the pipeline, ensures that we will continue to grow PJ Masks for many years to come.”