Merlin Entertainments is to continue its aggressive growth plan with the opening in March 2011 of a Legoland Discovery Centre (LDC) at the Grapevine Mills shopping mall in Grapevine, Texas.
The $12-million indoor facility will offer a two to three-hour experience for children aged three to 12-years-old, comprising a Miniland model village, 4D cinema, Lego-themed rides and attractions, master classes from the Lego Master Model Builders and special event rooms.
“We believe Grapevine is exactly the right location,” says Merlin’ managing director of “Midway” attractions, Glenn Earlam. “It is ideally situated between Dallas and Fort Worth, and is already a popular ‘destination’ for family visitors.”
The world’s number two attraction operator plans to open three to four new outlets each year worldwide. Three are scheduled during 2010/11 in the United States, including Grapevine. Existing Merlin attractions in the US include a Legoland Discovery Centre near Chicago, Legoland California and the adjacent Sea Life Aquarium, an Underwater Adventures aquarium at the Mall of America in Minneapolis, plus Madame Tussauds attractions in New York, Washington DC, Las Vegas and Hollywood.