Theme Park, Amusement Park and Attractions Industry News
   

Lars Lenders to lead S&S European sales

Lars Lenders has been appointed by S&S–Sansei Technologies as European director of sales handling the EMEA region. Lars is based in Amsterdam, The Netherlands.

Having extensive experience in the leisure industry, the last 10 years of his career at ProSlide, Lars joins S&S with a great deal of optimism and excitement. “I am so happy to be part of the S&S team,” he said. “Adding a presence in Europe will help our company grow. I am very fortunate to be that presence. S&S has a great reputation throughout the globe. I am excited to help them bring their unique coaster offerings to the amazing parks we have all over Europe.”

“We are very lucky to have Lars join our team,” said Josh Hays, executive director of Sales & Marketing for S&S. “We have never had European-based representation and we believe this will help us be more competitive in Europe. Lars’s experience and professionalism make him the perfect person to join S&S.”

Lars began his career with the development of amusement parks approximately 20 years ago. Lars’ high-energy has been led to many success stories around the globe. In addition to park development, he has worked on indoor snow dome developments across the world. Lars’ talents led him into the Water Park business, first with Van Egdom, then with ProSlide Technology. He returns to his “roots” with traditional theme park work. He will be responsible for building and establishing a true presence for S&S in the region. Of course, COVID-19 poses extra challenges but the leisure industry has a long history of rebounding after downturns. Lars added, “What is this industry known for? Creativity! I am excited to combine the creative minds of S&S and the best parks in the world to create exciting attractions that help return our industry to prosperity.”

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