With a strong education programme, networking events and tours to several leading local attractions, next month’s Asian Attractions Expo in Kuala Lumpur promises a packed schedule.
The event it also a great chance to catch up over the summer with many of the industry’s major suppliers and ride manufacturers, with around 200 exhibitors promised by IAAPA, the show’s organiser. The event is co-hosted by the Malaysia Association of Amusement Themepark and Family Attractions (MAATFA) and the Australian Amusement Leisure and Recreation Association (AALARA), which has decided to abandon its own get-together in Australia this year in favour of meeting in “KL.”
“The record- breaking size and scope of Asian Attractions Expo 2010 is further confirmation of the industry’s growth in the region,” notes IAAPA chairman Charlie Bray.
Invited speakers at the IAAPA Safety Institute, which takes place ahead of the show on July 13, include Greg Hale of Walt Disney Parks and Resorts and Jim Seay from Premier Rides, alongside George Ling from the Hong Kong Electrical and Mechanical Services Department. The day-long series of sessions is free to AAE participants.Two Leadership Breakfasts are planned, at US$25 each. On July 15, IAAPA chairman Chip Cleary, also senior vice-president of waterpark operations for Palace Entertainment, will address leadership and its role in operating a successful attraction. Meanwhile on July 16, Malaysia’s minister of tourism, Ng Yen Yen, will speak on the attractions industry’s contribution to the region.Throughout the week, a handful of other roundtable discussions and seminars will address subjects including leadership, safety, operations and marketing. A highlight would appear to be “Entertaining the Future” with Lynton D Harris of the Sudden Impact! Entertainment Company on Thursday morning, July 15.
As for networking events, Wednesday evening’s Opening Reception (July 14) takes place at Aquaria, a 60,000-square-foot underground aquarium located within the Kuala Lumpur Convention Centre. Later the same night, a Young Professional’s Reception will be hosted at 7atenine restaurant. Both functions are free to AAE participants. The following evening, Expo participants are invited to experience Kuala Lumpur’s own Sunway Lagoon. For US$50, guests will enjoy a tropical-themed dinner and waterpark reception. The 88-acre facility also includes a theme park, wildlife park, extreme park and scream park.To wrap up the week’s proceedings, IAAPA will host a post-show visit to Genting Highlands Resort, 45 minutes outside the city. A behind-the-scenes tour will be offered together with dinner and transportation for US$55. Accommodation packages are also available for those wishing to stay over at the First World Hotel. The resort’s signature attractions include the Genting Skyway, Flying Coaster, Snow World and a Ripley’s Believe It or Not! outlet.
Asian Attractions Expo takes place from Wednesday to Friday, July 14 to 16, at the Kuala Lumpur Convention Centre (KLCC), close to the famous Petronas twin towers. Additional information, including the full education programme, can be found at www.iaapa.org/AsianAttractionsExpo
Pictured below: Sunway Lagoon