Immotion Group roll out four VR centres at intu venues

Immotion Group have announced the opening of an additional ImmotionVR Centre at intu St. Davids in Cardiff, with three more set to open at intu centres in Derby, Newcastle, and Uxbridge. When the new sites are open, Immotion will own and operate a total of seven outlets, in addition to the sites operated by concession partners.

Most of the outlets will be centre aisle attractions although Cardiff St David’s has opened as a shop and will feature, alongside the VR cinema pods and guns, the latest Immotion racing car simulators. Customers will also be able to check out 2018’s Delta Zero, with more experiences due to launch later in the year – including seasonal themed experiences for Halloween and Christmas.

Immotion’s existing outlet in the Manchester Arndale will be relocated to a more prominent site within the premises.

“We are incredibly excited to be working with intu to expand our portfolio of ImmotionVR outlets across its impressive portfolio of some of the UK’s most popular shopping locations. Riding on the success of our existing VR centres, this roll out will positively impact our revenues. We look forward to bringing more high quality VR experience centres to more consumers across the UK, many of whom are trying VR for the first time, in the coming months.”

Martin Higginson, CEO of Immotion Group

“Virtual reality has such exciting potential within our portfolio of the some of the UK’s most popular shopping destinations where it could one day become as commonplace as stopping for a coffee with friends. intu centres are focused on creating these kinds of compelling experiences for our customers to enjoy and we’re excited to provide yet another new brand with a fantastic opportunity to flourish across the UK.”

Roger Binks, customer experience director at intu