IAAPA, the International Association of Amusement Parks and Attractions, is to establish a regional office in Latin America, staffed by executive director Paulina Reyes (pictured).
IAAPA Latin America will be based in Mexico City, beginning October 1. Reyes’ objectives will be to represent the interests of the Latin American attractions industry with the support of various national associations in the region, plus offer IAAPA products and services to local members.
A dedicated section of the IAAPA website will be created, plus an e-newsletter, online forums and social networking opportunities specific to the region. Reyes will also implement regional advocacy and education efforts to promote safety standards and assist with an Institute for Executive Education in Latin America.
Reyes, who has served on various IAAPA committees since 2001, is the former general manager of the Latin America Association of Amusement Parks and Attractions and the Mexican Association of Amusement Parks and Attractions.
“The establishment of a regional office in Latin America is a continuation of our commitment to serve the needs of members around the world,” says IAAPA president and CEO Charlie Bray. “Paulina brings a tremendous knowledge of the region. Her background gives IAAPA a unique opportunity to better serve our Latin American members and in turn expand the industry within those countries.”
As well as the new office in Mexico, IAAPA also intends establish a Latin American Advisory Committee.