Six Flags Entertainment Corporation and CBS Films have partnered to provide Six Flags guests with a unique experience in support of CBS Films and Lionsgate’s latest horror movie release, Hell Fest, in theaters Friday, September 28, 2018.
In collaboration with Hell Fest creators, Six Flags and CBS Films are launching new haunted attractions based on the movie at three Six Flags theme parks this Fright Fest. The company’s entertainment teams at Six Flags Magic Mountain in Valencia, California, Six Flags Great Adventure in Jackson, New Jersey, and Six Flags Great America in Gurnee, Illinois, will transform haunted mazes into real life replicas of the movie’s most epic scenes.
“Our guests visit Fright Fest to experience the scariest and most haunting attractions in North America,” said vice president of North America strategic marketing & partnerships Stephanie Borges. “Partnering with CBS Films adds a new, completely immersive in-park experience to our existing lineup and will take this year’s event to a whole new level of fear.”
Guests who are brave enough to enter will walk through the Devil’s Mouth into The Hell Fest Maze, and venture through a number of rooms, each themed to depict scenes from the movie. These will include The Mausoleum’s increasingly narrow corridor, The Mask Room, filled with floating white faces that spring to life when visitors least expect it, The Doll Room, with dolls straight out of a nightmare, and The Torture Chamber, where the bodies of the disassembled, dissected, and disembowelled share their horrific ending. Room by room, guests must find their way out, or risk being trapped by “The Other,” the movie’s deranged antagonist.
“Fall means Halloween and for millions of people, Halloween means Fright Fest at their favorite Six Flags theme park,” commented the film’s director Gregory Plotkin. “We are excited for Six Flags patrons to have the unique opportunity to step inside the terrifying world of ‘Hell Fest.’ I can’t wait to hear the screams and laughter.”