Winter attendance holds firm
Europa-Park’s latest winter season, which was due to come to close on January 11, has attracted over 400,000 guests, meaning the popular German park again eclipsed 4 million visitors for its 2008 season.
An exhibition dedicated to the artist Mark Chagall is believed to have contributed around 100,000 guests, and even after Christmas the park was experiencing peak days of 20,000.
Rather than impact attendance, the economic crisis and the trend to make more short journeys is thought to have helped Europa-Park. At the same time the attraction continues to pull more visitors from neighbouring countries such as France and Switzerland, who are able to take advantage of the 4,600 beds at Germany’s largest hotel resort.
In the last 33 years the Mack family has invested over €500 million of private money in Europa-Park and this season is due to unveil the park’s largest ever expansion, anchored by a new launch coaster from Mack Rides. The season starts March 15.