Five Star Parks & Attractions, backed by Fruition Partners, a Denver-based private equity firm, has completed the acquisition of two separate companies that operate family entertainment centres (FEC’s) in a move that significantly expands its offerings throughout the Midwest and southern United States.
The transactions combine a portfolio of five locations from Dubby’s Attractions, an admired operator in both Branson, Missouri, and Pigeon Forge, Tennessee, and all five locations of Celebration Station, known for offering food and fun in a family-friendly atmosphere. Five Star acquired The Track Family Fun Parks, a trio of FEC’s in Branson, last summer, so it now operates 13 locations in seven states.
Five Star recently acquired five Dubby’s attractions in two of the country’s leading vacation destinations, including Xtreme Racing Center Branson and Branson Zipline in Branson and Xtreme Racing Center Pigeon Forge, Speed Zone Fun Park and LazerPort Fun Center in Pigeon Forge. The group has also acquired Celebration Station’s five FEC’s in the prime suburban locations of Clearwater, Florida; Baton Rouge, Louisiana; Greensboro, North Carolina; Oklahoma City, Oklahoma; and Mesquite, Texas.
John Dunlap, who most recently served as president of SeaWorld and Aquatica in San Diego, is leading the efforts at Five Star Parks & Attractions as the group’s newly appointed CEO. Prior to his time at SeaWorld, Dunlap operated his own consulting firm, led the San Diego Zoo, and managed the legendary Westin St. Francis San Francisco on Union Square.
“Delivering quality experiences so that families can make lasting memories together is at the very heart of what Five Star is all about,” Dunlap said. “I’m delighted that we’ve added these additional assets to our portfolio.”
Jay Coughlon, co-founder and managing partner of Fruition Partners, said, “We’re thrilled about the future of family entertainment and can’t wait to build on the solid record of success that these businesses have achieved.”
“We look forward to combining our experience in operational excellence with the incredible legacies of the family-run attractions we’ve acquired,” Dunlap added. “We can’t wait to introduce generations of guests to a full gamut of exciting changes.”