In addition to sporting a brand-new look, WhiteWater announced a number of strategic new partnerships at the recent IAAPA Expo, along with launching Vantage, a pioneering guest engagement software platform designed to empower guests to customise their entertainment experience and parks to improve their operations. Park World reports…
You might have noticed that WhiteWater has a new tagline, “Entertain the Possibilities” which reflects the idea behind the current “Be Boundless” brand advertising campaign and supports its core message — that the company is here to make its customers’ visions come safely to life, to the benefit of both the guest and the bottom line.
“Our new brand reiterates our purpose, which is to create places where fun thrives,” says director of marketing, Una deBoer. “It’s not only WhiteWater’s size and decades of experience — with over 5,000 projects under our belt — which make us market leaders, it’s our people and their thinking. We aim to inspire our clients by unleashing our creativity to help them realise their ambitions and craft solutions to make each park unique. We strive to excite parks to “think big” because with WhiteWater’s scale, experience, creativity, and delivery, we can make it happen.”
The big picture
The big picture WhiteWater’s Vantage is one of the most progressive technology innovations in the attractions industry and without question an extension of the brand’s vision to not only make rides that are fun and exciting, but to make the impossible possible by giving park operators a single overview into every facet of their park.
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