Embed has launched another industry-first innovation at the International Bowl Expo in Las Vegas, Nevada which took place on June 29-30.
EVENTS is an end-to-end events marketing platform that gives FECs and guests in-sync in-venue events. EVENTS is one of the software solutions under Embed’s TOOLKIT suite that connects all business touchpoints in one integrated solution.
For this innovation, Embed partnered with ECAL, leading events and calendar marketing platform, on a mission to communicate events better, setting the global standard for effective events content management, publishing, marketing and smart, dynamic communications to calendar. EVENTS automatically syncs to customers’ calendars – driving more revenue, foot traffic, traction, and conversion to events.
Embed Solutions, Group CEO Renee Welsh, said: “70% of adults rely on mobile & desktop calendars to manage their daily schedule. Imagine your events and promotions mapped on your customer’s day-to-day, keeping your business top-of-head! We’re excited to have our customers experience the EVENTS difference and see a dramatic increase in their events awareness, a doubled ticket purchase or booking rate, and more engagement in their marketing efforts with this new channel.”
FEC operators who will subscribe to the service will be receiving a free EVENTS Creative Toolkit, specifically designed to drive uptake and adoption of EVENTS with end-users. This includes EVENTS messaging that covers the entire consumer journey (with zoning strategy) and customizable creatives for each customer touchpoint – from strategic to tactical, including how-tos, and employee cheat sheets.
Patrick Barrett, founder & CEO of ECAL, added: “We at ECAL are thrilled to collaborate with Embed to share our beautiful event displays and smart ‘Sync to Calendar’ technology with its customers. This rich, dynamic events connection will deliver the right message, at the right time, in the right place, to drive increased sales and engagement, and backed by deep consumer data and insights.”
Create > Automate
EVENTS can now be automatically synced to customers’ digital calendars. Any fun event activity published on an FEC website, like gaming tournaments, brunch parties, the big game, and even Happy Hour, can make their way into guests’ social calendars – all in a seamless guest journey, from your website to booking, payment, and confirmation. Pre-payment means low-risk to the FEC operator.
EVENTS turns digital calendars into a powerful new communication channel with patrons, as well as an effective replacement for event marketing efforts that offer limited tracking and reporting.
Enjoy in-depth customer data and insights that enable FECs to plan events that give customers more of what they want and run promotions against the contact details to drive return visits and customer loyalty, ultimately future-proofing the business.