Milton Keynes-based family entertainment centre operator DP Leisure (DPL) has continued the roll out of its 360 Play family play centre brand with the opening of its sixth location, in Farnborough, Hampshire.
The company currently operates successful sites in Milton Keynes, Stevenage, Leicester, Basildon and Redditch and has continued its expansion by opening its newest venue within The Mead’s Shopping Centre in Farnborough.
Housed within a 20,000sq. ft. first floor unit, the new 360 Play venue follows the company’s highly successful entertainment formula with a wide range of activities for all young children, from toddlers up to the age of 12. Everything included is designed so that adults can also join in and engage with their children through play, ensuring the centre offers a true family day out.
As with the existing 360 Play sites, design and master planning of this latest project was carried out by DPL’s sister company, DP Associates (DPA), who also project managed the build. As with the Redditch centre, this latest 360 Play venture is a departure from the norm as far as the location is concerned, with all the other venues being sited on leisure parks or similar, rather than within a shopping centre. The site includes a range of retail stores and the addition of 360 Play brings a whole new offer to the town as a retail and leisure destination for families.
360 Play Farnborough is home to all the classic 360 Play elements, which have proved so popular with families with young children over the years. Many of the key play elements and structures have, once again, been constructed at workshops at DPL’s headquarters in Milton Keynes, while local contractors have also been used for the on-site build.
“We are delighted to open our sixth 360 Play site which continues the roll out of the brand around the UK,” said Founder and managing director Duncan Phillips. “We are sure 360 Play will be a valuable and popular addition to the area as part of the town centre’s wider regeneration. Our tried and tested blend of activities continues to prove extremely successful with families with young children and we are very much looking forward to providing our unique brand of children’s entertainment in yet another part of the country.”