Prior to opening, Jack Morey, executive vice-president of Morey’s Piers in New Jersey, could be seen raising his arms in joy beneath his company’s latest offering.
New for 2011 on Morey’s Surfside Pier, North Wildwood, “it” is a KMG Afterburner that spins, swings and hurls riders 65ft (20m) into the air. The $1.5 million (€1m) attraction comes with a dazzling green and yellow light package.
The pendulum ride also features a first-of-its-kind lap bar system designed in collaboration with the team from Morey’s Piers to give riders greater freedom of movement. “It” combines a swinging motion up to 120 degrees and a rotating centre where gondolas seat a total of 24 passengers who are facing each other.
“We’re thrilled to introduce ‘it’ to our ride roster,” says Morey. “It’s literally like getting an enormous new toy and we hope our guests will enjoy ‘it. Now that we’ve named this ride ‘it,’ our next ride can be ‘that’ followed by ‘the other’.”