Virtual reality provider ARena Space entered the global market: at the IAAPA Attractions Expo 2018 in Orlando. The company presented a multi-format VR park, and scheduled a business mission with strategic negotiations on the opening of new virtual reality parks.
The founders of ARena Space are confident that the time of small and dubious virtual reality clubs is a thing of the past, and the time of the mass market has not yet come, so the future of the entertainment industry belongs to multi-format parks. The company is promoting a new format for building amusement parks based on augmented reality technologies, cooperative consumption of virtual reality and the quests for Full Immersion VR. This allows a company to collect different games and attractions on one site, to involve both individual participants and groups, The fully interactive space can be used by up to 12 players at a time.
ARena Space has become a leader in the segment of modular VR parks in Eastern Europe, opening the largest complex with nine multifunctional entertainment zones in the Central Children Store at Lubyanka. Arena Space co-founder Andrey Taburinsky uses the example of this location to demonstrate the concept of a multi-format approach to building parks to the participants of the VR market. The team prepared a 3D map of the complex with full zoning and a VR presentation, which was shown to visitors of the ARena Space booth on HTC Vive Pro 2.0 systems.
“Unlike most competitors who develop a monoproject in small locations,” notes the founder of ARena Space Vasily Ryzhonkov, “we rely on a large universal park. We bring materials about the new format of the VR park to the exhibition, which combines various zones: in addition to the standard format of VR cubes, the park features a VR arcade zone, educational content, augmented reality zone, and two free roam zones with a total area of 200 square meters (2,153 sq feet). I would like to note that this format is interesting for different audiences. If we speak on the example of our park in the Central Children Store at Lubyanka, in the morning it is visited by mothers with children, in the afternoon by teenagers, in the evening by adult companies of friends, and on weekends by families.”