accesso and Merlin Entertainments take long-standing partnership to new heights at The Bear Grylls Adventure
accesso Technology Group, the technology solutions provider to leisure, entertainment and cultural markets, has announced an expansion of its partnership with Merlin Entertainments to implement a powerful combination of accesso ticketing, queuing and guest experience solutions at The Bear Grylls Adventure in Birmingham, England.
With the use of accesso technology – including the accesso Passport ticketing suite, the accesso LoQueueSM queuing suite and The Experience EngineTM solution – guests of The Bear Grylls Adventure will enjoy a truly immersive experience through every step of their journey, from ticketing to reservations, meal and gift shop purchases, and more.
The attraction utilises the power of accesso PrismSM, accesso’s most technologically advanced wearable device available, aptly called BearTag. Upon arrival and check-in, each guest will receive a BearTag loaded with their custom itinerary, which will guide them through their chosen adventures with live messages and reservation notifications throughout the day. The technology also enables guests to make secure, cashless payments for meals and merchandise, receive marketing offers in real-time and claim free photos from their unforgettable experience. BearTag serves as a one-stop portable resource for guests, allowing them to enjoy their time on-site to the fullest, hassle-free and worry-free.
“As one of the largest attractions operators in the world, Merlin Entertainments has a long history of delivering new and innovative experiences for its guests,” said Paul Noland, accesso CEO. “We’re thrilled to expand this relationship by offering The Bear Grylls Adventure a holistic technological ecosystem that drives operator revenue while bringing the guest experience to a new level.”
“The technology Accesso provides is truly the future of our industry,” said James Thomas, General Manager at The Bear Grylls Adventure. “Through this partnership, we’re providing our guests with personalized and unique access to their experiences, whether they’re swimming with sharks or freefalling in our indoor skydiving wind tunnel. With just the swipe of a finger on the BearTag touch screen, our visitors have a world of adventure at their fingertips.”
The Bear Grylls Adventure, which opened this autumn, is home to some of the world’s greatest challenges. Featuring Europe’s tallest high ropes course – which towers at a staggering five stories high – the experience is designed to replicate some of the legendary survivalist’s most thrilling exploits, as seen on shows such as “Born Survivor” and “Man vs. Wild.” Visitors can scale rock walls inspired by the slopes of Mount Everest, take a deep dive with underwater wildlife and take on a variety of exciting experiences that put their mental and physical skills to the test.