4D Simpsons experience coming to Broadway at the Beach

The Simpsons in 4D is coming to Broadway at the Beach, Myrtle Beach, South Carolina. Featuring Springfield’s Kwik-E-Mart and Aztec Theater, guests will rub elbows with the town’s residents, including The Simpsons themselves.

“We are thrilled to welcome Simpsons 4D to Broadway at the Beach,” notes Melissa Armstrong, marketing director at Broadway at the Beach. “As the epicenter of excitement in Myrtle Beach, Broadway at the Beach continues to evolve, bringing new and dynamic experiences for our guests to enjoy. An attraction like Simpsons 4D further enhances the magic and vibrancy our guests have come to enjoy over the years.”

The Kwik-E-Mart opened on August 17, letting guests explore the immersive, fully themed convenience store, which sells a wide array of products including Buzz Cola, Heat-Lamp Hot Dogs, and Lard Lad Donuts. Visitors can quench their thirst by choosing from a selection of show-inspired Squishee flavor, and in addition to these Springfield staples, the Kwik-E-Mart offers a variety of food options, as well as unique The Simpsons merchandise.

The Aztec Theater is set to premiere later this year. This ticketed attraction includes a fully themed lobby and theater experience where guests join Homer, Marge, Bart, Lisa, and Maggie, in a new 4D Experience adventure. Included in all tickets will be a Hollywood premiere-style souvenir photo for fans to share their own red carpet moment. After the 4D Experience, guests will be free to explore the famous Kwik-E-Mart.

The Simpsons in 4D was created in partnership with SimEx-Iwerks Entertainment, FoxNext Destinations and Gracie Films. “We are thrilled to bring The Simpsons to Myrtle Beach in a way that this incredible brand deserves,” says Michael Needham, Founder and CEO, SimEx-Iwerks Entertainment. “Launching this experience will be the culmination of years of passionate effort to bring The Simpsons to life beyond the screen. We are creating a series of memorable moments enriched with tremendous detail throughout the attraction so that guests feel they are part of The Simpsons universe.”