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RWS Entertainment Group kicks off European expansion with launch of London HQ

RWS Entertainment Group —a full-service production company that creates award-winning custom entertainment, live events and branded experiences—today announced the opening of its new European headquarters in Monument, London. Founded by CEO Ryan Stana in 2003, the New York City based RWS Entertainment Group produces immersive experiences and live shows across all platforms within the hospitality, leisure and attractions, municipality, theatrical, and corporate sectors.

“The launch of our European headquarters in the UK’s creative capital is significant for us and is symbolic of our growing commitment to serving the EMEA market with a new level of custom experiences”, said Stana. “We have been operating out of our New York City headquarters for 17 years.  During that time, we have formed invaluable connections with some of North America’s top creatives, performers, brands and taste-makers. As we open our second office in London, our goal is to continue to build current brand partnerships and create new relationships with Europe’s top industry stakeholders as well as drive further growth throughout the EMEA market.”

With its new headquarters in London, RWS will now be able to work alongside its existing European partners and clients with greater ease and precision, improving logistics and coordination, and reducing costs and transport requirements. Carl Hackett, who recently joined RWS as director, business development EMEA, from Merlin Entertainment, where he creatively managed 75 properties around the globe, added: “The new team in London will bring to the table a strong knowledge of the European market, and much-needed local insight to drive further growth throughout EMEA. We are excited for this new chapter in RWS’ story, and to continue revolutionising the entertainment sector both in the UK and on a global scale.”

RWS currently entertains nearly 300 million people a year around and produces over 400 experiences yearly. This includes everything from original shows, branded entertainment, immersive experiences to full-service installations.  The company currently employs 110 full-time creative and operational staff in its New York City location while also employing over 4,500 performers and technicians around the world.

RWS Entertainment Group already has an impressive portfolio of clients in Europe, including global retail and property giant Westfield and one of Europe’s most popular theme parks, Europa-Park and Resort.

Thomas Mack, managing director at Europa-Park and Resort said: “RWS Entertainment Group has already helped us magnify our global platform by recruiting top-notch talent from around the world and helping us build our character personas at Europa-Park and Resort. We are looking forward to have this trusted partner open an office in Europe, ensuring that we have an on-the-ground resource to further develop our entertainment offering.”

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