Theme Park, Amusement Park and Attractions Industry News

30% leap in contactless technology at attractions

Following the easing of lockdown restrictions, Omnico Group – an integrated guest engagement solutions provider – has seen a 30% rise in contact-less technology sales across its customer base.

According to Omnico data, 40% of customers are making moves to upgrade their existing systems, with 30% switching to contact-less solutions such as self-service Kiosks, and ‘food & beverage mobile order ahead technology’.

Omnico’s chief product officer, Jason Ashwell, said: “During the height of the pandemic, there was a rush to install contact-free technology, such as mobile order ahead capability on apps and smart ticketing. Now, following the easing of social distancing rules, we have several projects running where attractions need the solutions to become embedded into all their systems and customer touchpoints, to ensure longevity.”

According to Omnico research, attraction visitors are demanding contact-less technology and will spend more once it’s installed. In fact, 1 in 4 consumers will only visit venues offering contactless experiences in 2021, while 35% would spend more if they could order ahead through an app, or self-service Kiosk (28%).

“While it may have been on attractions’ roadmaps to install more contact-free solutions – with the benefits including reduced queues, personalisation of offers, and a seamless guest experience – Covid has accelerated this innovation,” commented Jason. “This increased investment in technology is not a knee-jerk reaction to the pandemic, it’s a must-have for attractions! We have upgrade projects in progress that will continue to accelerate this trend, with the end goal being to create a seamless experience for guests as we enter a new era of visitor engagement.”

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