Picsolve appoint new vice president of Asia

A leading digital content creator and distribution partner for world-class visitor destinations, Picsolve, has announced the next steps in its diversification into Asia as it prepares to attend the biggest sector trade show in the region – Asia Attractions Expo 2018.

Robert Cowell has been appointed as Vice President of Asia in a move to spearhead growth in the region. Previously global transformation director, Mr. Cowell joined Picsolve in 2013, becoming an integral part of Picsolve’s executive team, leading business strategy and developing Picsolve’s position as an industry leader. Prior to his secondment, he led Picsolve’s strategic assessment of the Asia market.

Based in Hong Kong, Cowell’s new role will focus on developing Picsolve’s Asia footprint, building strategic partnerships and leading the company into new market sectors.

“Picsolve has had great success in the Asian market in the past year, as demonstrated by our partnership with Studio City in Macau,” said Mr. Cowell on his appointment. “I’m looking forward to building on this success and further developing our footprint here. Asia has seen huge growth in tourism recently, with many entertainment brands looking to capitalise on this by accommodating to the different tastes, demographics and climates of the region. We’re looking forward to working with these companies to ensure their visitors have a truly seamless experience in content capture.”

In other news, Picsolve has signed an extension of its contract with Korea’s highest marine propulsion cable, Busan Air Cruise, at the Asian Attractions Expo 2018 (AAE18). Picsolve’s technology allows guests to capture and share their experience as they enjoy a bird’s eye view of South Korea’s second largest city, Busan, whilst travelling 88-metres off the ground.