The website for Crealy and its sister park in Cornwall have been designed to ensure navigation and ticket purchases are simple and speedy. Managing director Angela Wright believes this, combined with its site’s role in communicating Crealy’s unique range of attractions, has been instrumental in driving the ticket sales.
The software was designed by local company Merac (whose ad appears on page 29), which provides a link to Crealy admissions and reception so that staff can greet customers, including groups and birthday parties, when they arrive.
Crealy also appointed the search optimisation company e-Strategy to strengthen its online presence. The company’s Sam Gibson says this was an easy task for a park like Crealy: "There are many ways to increase web traffic, which is vital to ensure that Crealy features highly in search listings. It has been easy for us to do this because Crealy is such a well-loved part of family life in the south west of England. "
Online Crealy membership sales also increased significantly in 2007, particularly in December, when the Devon park used a microsite to communicate Christmas events and memberships as presents.
Web sales currently accounts for less than 5% of Crealy gate revenues, but the parks aim to reach an eventual target of 20%
Overall website usage has surged in the last five months of the year, reaching almost 200,000 sessions between August and December.
See the site for yourself at: www.crealy.co.uk

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