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Marriot teams up with Nickelodeon
Marriott International and Nickelodeon, the children's television network, are teaming up to create a chain of waterpark resorts. As many as 20 such facilities are expected to open by 2020.
Entering the family-themed vacation business with Nickelodeon helps Marriott further tap into travel dollars being spent by parents in their 30s and early 40s, a market the hotel chain has been trying to appeal to more in recent years.
The resorts will be designed as much a playground for adults as for kids, offering the latest in-room technology including flat-panel, high-definition TVs, ultra-modern furnishings, spa facilities and meeting spaces, allowing guests to mix business with pleasure.
The first family-oriented resort is scheduled to open in early 2010, in San Diego's Liberty Station area. The property will feature 650 rooms, a 100,000 square foot waterpark, adults-only lap pool and poolside cabanas. Marriott is considering other locations across the United States, as well as the Caribbean, Mexico, Europe, Asia, Australia and the Middle East. Each hotel would cost US$200 million to $300 million to build.
