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Busch and Sesame extend licence
Keith M Kasen, president and chairman of the Busch Entertainment Corporation, and Gary E Knell, president and CEO of the non-profit educational organisation Sesame Workshop, recently signed a long-term agreement to establish Sesame Street-themed attractions in four of Busch Enter tainment's US theme parks.
The deal includes the Busch proper ties SeaWorld California in San Diego, SeaWorld Texas in San Antonio, Busch Gardens Africa in Tampa, and Busch Gardens Europe in Williamsburg, Virginia. The Sesame Street characters will also make periodic appearances at SeaWorld Florida, beginning in 2007.
Additionally, Sesame Workshop has agreed to extend Busch’s license to feature Sesame Street characters at Sesame Place, the group’s Langhorne, Pennsylvania, park.
