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Augmented reality arrives in Asia

Published: 
31 July, 2009

The first installation of Total Immersion’s Interactive Live Show (ILS) is due to open any day now as part of a new visitor attraction in Incheon, South Korea.

Future City was developed by Independence Creative on behalf by SK Telecom and provides visitors with a glimpse into one of the newest and fastest growing districts of the city (Songdo City).

This first ILS installation has been realised less than 12 months after Total Immersion demonstrated the concept at IAAPA Attractions Expo last November and allows Future City visitors the chance to shape and star in the action on screen.

After an introductory movie, a performer appears on screen as various 3D props and effects appear around him, including an image of the audience itself. Guests are then transported from present day Incheon to the Songdo City of the future in a stereoscopic movie hijacked by a robot.

Total Immersion has also supplied Future City with an attraction featuring its augmented reality (AR) technology, already in use at a variety of locations around the world. In this latest installation, visitors use goggles to view a model of Songdo City enhanced with synthesized images on top. Sensors detect each participant and allow them to interact with the virtual content as they learn about crime and fire prevention, traffic and weather reports. In total 16 sets of AR goggles are provided, but thanks to a giant screen positioned behind the model (as pictured below), a further 60 people can passively witness the action taking place.

“It’s great to see the Interactive Live Show open so soon after we unveiled the concept last winter,” says Total Immersion’s Nicolas Bapst. “This is our first reference project in Asia and I’m pleased it’s such a unique attraction experience.”

Located close to Paris, Total Immersion was founded in 1999. Much of the company’s early work was with the military but in recent years it has caught the attention of the attractions industry with attractions such as The Future is Wild at Futuroscope and a handful of smaller augmented reality projects.








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