Jora Vision creates Legendary Trunks – the Exhibition

Legendary Trunks — The Exhibition has opened in Amsterdam’s Beurs van Berlage. This traveling exhibition takes visitors on an emotional journey into the stories behind historical and iconic Louis Vuitton trunks.

The collection, one of the biggest in the world, is privately owned by a Swedish collector. Jora Vision developed the visitors experience for Nordic Exhibitions & Events Ltd, showcasing the items as part of an immersive walk-through experience. The collection is not displayed in a classic museum manner. Instead, the stories behind these trunks come alive and are presented to the visitors as unique, immersive experiences. As a result, each major piece of this collection gets its own context and environmental narration. The result is a series of ‘hidden gems’ where visuals, light effects and sound add a whole new dimension to the decorations. An audio guide tour and digital applications unlock stories and secrets for a more intimate and tailored experience.

After the first stop in Amsterdam, the exhibition will be traveling across Europe first and then move on to the US and Asia in the coming years.

Jora Vision was involved from the initial design development through production and installation; with a constant art direction role throughout the whole process.

Legendary Trunks — the Exhibition premiered 6 December and will be open until 18 February 2018.

Posted in: 2017